The ClemenGold Foundation has initiated a campaign combatting vaccine hesitancy in rural farming communities of South Africa with easy-to-understand comic style information.
Creative Contracts was contracted to develop a unique and specially developed industry relevant comic-style book and website translated into five languages. ANB Investments served as the pilot company where the first training took place. A further 9 companies joined for training. Hoedspruit Hub did all the online training for trainers and developed training material. ASK Afrika did the monitoring and evaluation of the project.
The narrative of the comic aimed to dispel myths and misinformation around the COVID-19 vaccination, such as doubts about the risk of COVID-19 disease or about the vaccination’s efficacy, fears of medical procedures or of the vaccination’s side effects, and traditional belief considerations. Extensive research was conducted to ensure the content is based on facts backed by credible science-based sources that are in line with the communication distributed by the South African Government. A range of storytelling methods have been used to ensure the information is culturally appropriate and engaging for the target audience.
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