Overcoming vaccine hesitancy

Our Projects

The ClemenGold Foundation has initiated a campaign combatting vaccine hesitancy in rural farming communities of South Africa with easy-to-understand comic style information.

The ClemenGold Foundation received a grant from the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ).   The aim of the project was to address vaccine hesitancy and the spread of misinformation of Covid-19. As a federally owned enterprise, GIZ supports the German Government in achieving its objectives in the field of international cooperation for sustainable development.

Creative Contracts was contracted to develop a unique and specially developed industry relevant comic-style book and website translated into five languages. ANB Investments served as the pilot company where the first training took place. A further 9 companies joined for training. Hoedspruit Hub did all the online training for trainers and developed training material. ASK Afrika did the monitoring and evaluation of the project.

The narrative of the comic aimed to dispel myths and misinformation around the COVID-19 vaccination, such as doubts about the risk of COVID-19 disease or about the vaccination’s efficacy, fears of medical procedures or of the vaccination’s side effects, and traditional belief considerations.  Extensive research was conducted to ensure the content is based on facts backed by credible science-based sources that are in line with the communication distributed by the South African Government. A range of storytelling methods have been used to ensure the information is culturally appropriate and engaging for the target audience.


trainers received online training by Hoedspruit Hub

9 334

workers received face-to-face training
by trainers


companies (in addition to ANB subsidiaries) participated in the project

22 690

comic books
were printed

22 387

people interacted with
the data-free website

2 043 398

people reached
with a social media campaign


of trained people in ANB had
an attitude change towards

We appreciate the partnership with the following organisations:

You can assist. Donate now!

Sponsor a youth to attend a development camp
We’re building a creche!
Donate now to prepare kids in the Nkambako village in Letsitele for school